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"The Light Bulb Strategy by Robert Craig gives you the blueprint to help you lead a brilliant life.  In his book, Robert walks you through his 7 step process using his unique Light Bulb Strategy Blueprint.  This visual blueprint drawing of an actual light bulb provides you with the framework for creating and executing your life plan.  You wouldn't build a house without a blueprint, why should designing your life be any different?


Robert's book takes you to your very core to get you to understand who you are, what you want to do with your life and why you want to do it.  Then he shows you how to develop your plan, execute it and then reflect on your brilliance.


All throughout the book, Robert uses 'light' analogies which makes the concepts easy to understand, apply and remember.  It also makes it fun to read!


If you are serious about your personal development, read this book.  After reading it, you will never look at a light bulb the same way again."

The 7 Steps Of The Light Bulb Strategy 

That's right!  You're a Light Bulb - Metaphorically!












So now you're thinking: how does a light bulb represent me and how can it help me understand and remember what I need to do to lead a life that's brilliant?  That's where The Light Bulb Strategy Blueprint comes into play.


The Light Bulb Strategy Blueprint is a visual model.  It shows the 7 steps required to create a plan to lead a brilliant life.  

Jeffrey Tam, Award Winning Author of Retire Wealthy: Make More Money, Pay Less Tax, Protect Your Assets

"I found the 7 Step Light Bulb Strategy Blueprint easy to understand and simple to follow.  I suggest you follow The Light Bulb Strategy to design your personal development plan."


Purpose Of The Light Bulb Strategy 

Praise for The Light Bulb Strategy 

The Light Bulb Strategy    Blueprint

"Strategy" sounds complicated, and it can be.  When we hear the word "Strategy", we conjure up images of great military leaders planning their moves against an enemy; the deployment of troops and military hardware.  We also think of great sporting events like football and hockey and how to break through the other team's defenses to score goals and win the game.


A Strategy is simply an overall plan of action which provides a method to identify your purpose, understand your values, set and achieve goals in a world with limited resources.


We live in a very complicated world - too complicated!  As Richard Branson says, "Complexity is the enemy.  Any fool can make something complicated.  It's hard to make something simple."


That is the purpose of The Light Bulb Strategy - to take a complicated subject - designing your life to be brilliant and making it simple to understand.



- Raymond Aaron, New York Times Bestselling Author

You're a Light Bulb!

Step 1 - Change Your Light Bulb

Step 2 - Env​ision Your Light Bulb of the Future

Step 3 - Power-up Your Light Bulb

Step 4 - Build Yourself a Better Light Bulb

Step 5 - Protect Your Light Bulb

Step 6 - Switch-on Your Light Bulb

Step 7 - Reflect on the Brilliance from Your Light Bulb



You must have heard the one "How many psychiatrists does it take to change a light bulb?

Just one, but the light bulb has to want to change!"


Do you want to change?  Do you want to improve, grow and develop yourself?  Do you want to lead a brilliant life and achieve your dreams?  If you want to change - You must change! But in order for change to occur you must make a choice to change and be totally responsible for making that change.